Sunday, July 5, 2020
Buddha for a Beginner (Essay Sample) Content: Name:Course:Instructor:Date:Buddha for BeginnerThe third chapter is entitled "Nirvana and the Noble truths" that addresses the powers of deep philosophical reflections that is not a necessity prerequisite for enlightenment in Buddhism. The Buddhism requires this strenuous practical philosophy that is "similar to the Socrates in the West that stresses on the individual moral development over pure theory" (Asma chapter 2, page 1). The Buddha adopts an analogy from the Majjhima Nikaya text that defines this philosophical approach of reflections. The quoted text in chapter 3 identifies the principle of leading a righteous life under the Enlightened One who is infinite and eternal. It also observes that anyone who does not believe this may die before the Perfect One could inform them of the nature of Brahman.It observes that all followers of Buddha should never lose sight of the pragmatic original mission that is associated with finding cure for human suffering. It encour ages the followers to read the Four Noble Truths (dharma) to gain enlightenment. Meditating leads to discovery of truths as Gautama did when he meditated under a tree in the Ganges Valley. The truth is that "to live is to suffer (dukka)" and thus every living creature at some point suffers misfortunes and pains. In the contemporary world, suffering is part of the life and people meditate and reflect on their condition where they get peace and discovery of ...
Wednesday, July 1, 2020
Even as a little girl, Naomi Thompson had big dreams. Ã¢â¬Å"My entire life, IÃ¢â¬â¢ve always felt I had to work twice as hard as everyone else. I was born in a small village in South Africa where going to university was not really even considered an option. When I was a kid, IÃ¢â¬â¢d tell people I wanted to become a lawyer, and theyÃ¢â¬â¢d look at me like I was crazy!Ã¢â¬ But thatÃ¢â¬â¢s exactly what she did. And she didnÃ¢â¬â¢t stop there. Fast-forward a few years: Naomi is actively driving change in the legal industry. She is Vice President of Legal Solutions at ExigentÃ¢â¬âtransforming the way legal services are offered and applying analytical thinking and smart use of technology to deliver answers that impact every aspect of business performance. SheÃ¢â¬â¢s been named one of the Mail GuardianÃ¢â¬â¢s Ã¢â¬Å"Women Changing South Africa Law Justice.Ã¢â¬ SheÃ¢â¬â¢s a director on the boards of a creative marketing agency, a legal tech startup, and an educational nonprofit. SheÃ¢â¬â¢s working to set up her own scholarship fund. And sheÃ¢â¬â¢s in the process of founding an innovation platform for entrepreneurs, along with a fellow Hult alum and a Hult professor. Ã¢â¬Å"Hult was such a transformational experience in terms of my thinking processes that IÃ¢â¬â¢m really able to be a part of multiple initiatives and still flourish in a very demanding job.Ã¢â¬ Naomi says this is a result of Hult equipping her with the mindset and skills of an entrepreneur. Ã¢â¬Å"Why take eight hoursÃ¢â¬â¢ sleep when you can get by on four?Ã¢â¬ she says. And sheÃ¢â¬â¢s deadly serious! Naomi with her Boston cohort Back Bay from the MBA Class of 2017 Naomi (far right) with her Hult team at a Nestle hackathon ItÃ¢â¬â¢s not your background but your mindset that matters Ã¢â¬Å"It doesnÃ¢â¬â¢t matter what your dreams are, says Naomi. Put your mind to it and you CAN achieve it. IÃ¢â¬â¢d wanted to do an MBA for years. But when I told some people that I was thinking about leaving my job as Chief of Staff for a pan-African investment company to do an MBA, they pretty much laughed at me!Ã¢â¬ But as you can probably imagine by now, this only strengthened Naomis resolve. Ã¢â¬Å"I knew that my passion lay in business and I wanted to pursue that. I knew IÃ¢â¬â¢d need to supplement my law background with an MBA if I was going to make the C-suite. IÃ¢â¬â¢d also always yearned to be part of a global organization and IÃ¢â¬â¢d wanted to do an international MBA since I was in my 20s. I was working cross-culturally at that time across the world and wanted to truly understand the global perspective of business regardless of where in the world you are. Naomi celebrating her graduation day in Boston with friends from home. When I wanted to give up, my girlfriends were the ones who reminded me of the dream and pushed me. These were the friends that flew across the world to help me. Moving mountains in the path to Hult A number of financial obstacles threatened NaomiÃ¢â¬â¢s dreams. But she wasnÃ¢â¬â¢t going to let something as fickle as finances stand in her way. Ã¢â¬Å"A very unfavourable exchange rate impacts people from Africa. WeÃ¢â¬â¢re an emerging economy. Initially I looked at schools with bigger scholarships, but as soon as I found Hult, I knew it was the school for me. Ã¢â¬Å"I cashed in my personal investments at work. I sold my property. Got some Hult scholarships and financial aid, but I still wasnÃ¢â¬â¢t coming close. So, I started looking at it as an entrepreneurship venture. I did some research and sent out a proposal to everyone that I knew. I was asking people to invest in me. It wasnÃ¢â¬â¢t easy. But I wanted the MBA more than I cared about protecting my pride. After all, nothing worthwhile ever came easy. she says with a smile. Naomi at the UN after a Hult classmate who worked there arranged a class tour Achieving buy-in Ã¢â¬Å"My then boss used my proposal to negotiate with the company. They agreed to fund me the equivalent amount of an African MBA to supplement my tuition. However, I still needed additional funds for living expenses, so I took out an educational loan. In order to be approved for this, I needed to demonstrate that I had a guarantor. In the end a friendÃ¢â¬â¢s husband agreed to stand in as a favor. I named him in my life assurance so that he would be covered, no matter what!Ã¢â¬ Naomi (second from left) volunteering on behalf of Hult for the Harvard Graduate Council Conference And you followed your dreams and made it to Hult. WeÃ¢â¬â¢re very glad you did! Ã¢â¬Å"Yes, and it changed my life in so many ways. I was able to study with some of the worldÃ¢â¬â¢s most inÃ¯ ¬âuential thinkers and innovators. What stood out to me was the courage and ambition of my classmates. We were from diverse industries all over the world. But weÃ¢â¬â¢d given up successful careers and moved across the globe to pursue our dreamsÃ¢â¬âand thatÃ¢â¬â¢s something we all had in common.Ã¢â¬ Unforeseen bumps in the road Unfortunately, that wasnÃ¢â¬â¢t the end of your money worries, was it? Ã¢â¬Å"No. My parents are elderly, and they ended up moving in with meÃ¢â¬âliterally the same month that I got the acceptance letter from Hult. My mum was so ill that she couldnÃ¢â¬â¢t look after herself. But I was still as determined as everÃ¢â¬âthis just added an additional level of financial responsibility. I managed to cover them while I was away. But then, sadly, my mum had some serious, unexpected health complications. As a result, in my last semester, I realised I wasnÃ¢â¬â¢t going to have enough money to cover my living expenses. I decided to run a Gofundme campaign to ask for help. It was an embarrassing thing to have to do. It made me quite uncomfortable seeing it posted and reposted on social media and having everyone know my personal situation. But I was grateful to my network and it meant that I was able to raise the funds and cover the course until graduation.Ã¢â¬ Naomi with her parents Paying it forward Among the projects youÃ¢â¬â¢re currently working on, you mentioned that youÃ¢â¬â¢re launching a scholarship fund? Ã¢â¬Å"Yes. Driven by my own challenges, itÃ¢â¬â¢s become one of my lifeÃ¢â¬â¢s missions to help others fund their dreams too. I canÃ¢â¬â¢t talk in detail about it yet. But I started looking at how to set up a funding model for people to study abroad. I eventually settled upon registering a nonprofit. ItÃ¢â¬â¢s called Ndoto, which means Ã¢â¬Å"DreamsÃ¢â¬ in Swahili. Ã¢â¬Å"IÃ¢â¬â¢m also looking at potentially collaborating with other alumni from various global universities. For example, one person coaches the candidates through the GMAT, one approaches institutions, etc. Ã¢â¬Å"But the initiative IÃ¢â¬â¢m most excited aboutÃ¢â¬âwhich is still currently under wrapsÃ¢â¬âis the launch of a for-profit company running innovation challenges for entrepreneurs across Africa. WeÃ¢â¬â¢ll put the finalists through an incubation process and weÃ¢â¬â¢re hoping to fund the winning teams. IÃ¢â¬â¢ll be doing this with another Hult alum and a Hult professorÃ¢â¬âso watch this space! Celebrating graduation with some Hult classmates What are your top tips for funding an MBA on a budget? Ask for advice. Ã¢â¬Å"YouÃ¢â¬â¢ll need to do a lot of research up front. Speak to people. Ask for advice.Ã¢â¬ Approach alumni Ã¢â¬Å"Connect with alumni who have been through the process. The alumni network is a great often untapped resource that can help you in the planning process. For example, coming from a hot country, it never occurred to me that, in winter in Boston, my electricity bill would be double what it is at home. This helps you know what you need to ask for when raising funds.Ã¢â¬ When youÃ¢â¬â¢ve done your research, research some more Ã¢â¬Å"There are lots of programs out there offering support. For example, there are often programs that want to fund women. You may not necessarily know about them yet but trust me theyÃ¢â¬â¢re out there.Ã¢â¬ Think outside of the box! Ã¢â¬Å"What worked for me might not work for someone else. IÃ¢â¬â¢ve seen it with other students. They start with a business plan, and it might not work, but it makes them realise something else that does work. One example is a girl that I recently worked with. She set up her own website and regularly uploads personal vlogs and blogs. She managed to get funding through that.Ã¢â¬ Naomi (front row, second from left) recently reconnecting with her Hult network in Johannesburg at Global Alumni Day 2019 More like this How to fund your Executive MBA Hult graduate scholarships: What we offer and how to apply Naomi talks about her reasons for choosing Hult
Tuesday, May 19, 2020
INTRODUCTION TO ACCOUNTING amp; FINANCE In this report, we will analyze the financial performance of two companies: Kraft and General Mills. They are global consumer foods companies that develop different packaged food products. The main goals of these companies are to meet consumersÃ¢â¬â¢ needs and preferences while generating superior returns by delivering consistent growth in sales and earnings, coupled with an attractive dividend yield. This report shows how each company meets their goals and which one is in better standing. nbsp;nbsp;nbsp;nbsp;nbsp;The report will give an overview of each company, an explanation of what type of companies we are analyzing, the purpose of each company in terms of its goals and objectives, theÃ¢â¬ ¦show more contentÃ¢â¬ ¦Kraft Foods has 197 manufacturing facilities worldwide. Kraft Foods has several strategies for long-term success: building superior brand value, transforming their portfolio, expanding the global scale of the business, and driving out cost and assets. More product benefits means innovative packaging, consistent high quality, wide availability, and strong brand images. This way they can shift their product portfolio accordingly. In terms of global expansion, Kraft Foods is developing business in many international markets while concentrating especially on the fastest growing developing market around the world. General Mills is an international company, similar to Kraft, in the food processing industry. The brands General Mills sells include Betty Crocker, Haagen Dazs, Nestle, Yoplait, and Pillsbury. In 1990, Cereal Partners Worldwide was started by General Mills and Nestle as a joint venture to market breakfast cereals for Europe and America. The cereals that are distributed by Cereal Partners Worldwide are manufactured by both companies under the Nestle brand. General Mills merged with Pillsbury in 2001 so General Mills now manufactures many of the products that carry the Pillsbury name. In analyzing each company in itself, and against the other, we would most instantly benefit from acknowledging trends. These trends can be found on the left side of the attached list of calculated ratios. The terms Ã¢â¬Å"peakÃ¢â¬ and Ã¢â¬Å"dipÃ¢â¬ refer to ratios that noticeably peaked orShow MoreRelatedAnalysis of Kraft Foods Inc.4016 Words Ã |Ã 17 PagesAnalysis of Kraft Foods Inc. Executive Summary The following report is an evaluation of Kraft Foods Inc. from both an internal and external perspective using fundamental and technical analysis. Kraft Foods Inc. is a worldwide food company operating within the Packaged Foods industry. With annual revenues in excess of $49 billion they are the second largest firm in the industry, controlling 8% of the total market. Fundamental analysis reveals that Kraft is a healthy company with growing revenuesRead MoreGeneral Mills Financial Analysis1073 Words Ã |Ã 5 PagesGeneral Mills - Generating Balanced Growth From ready-to-eat cereal to convenient meals to wholesome snacks, General Mills is one of the biggest food products manufacturers and competes in growing food categories that are on-trend with consumer tastes around the world. The company markets many well-known brands, such as Haagen Daazs, Yoplait, Betty Crocker, Totinos, and Cheerios, among others. Main rivals include Kellogg, Kraft, Conagra Foods, and Sara Lee. General Mills sells its products in threeRead MoreKraft and Cadbury Merger2741 Words Ã |Ã 11 PagesÃ¯ » ¿Kraft Cadbury Merger Just 27 months ago Kraft and Cadbury, two of the most exclusive firms in the snack production industry consummated the final merger decision after negotiating for several months. This essay lays out why this merger came to fruition and the reasons it made strategic sense financially. Also, I evaluate numbers from the acquisition, as well and performance over the past couple of years. One of the main aspects to analyze are the financial statements after theRead MoreCompany Overview: Kraft Foods2122 Words Ã |Ã 8 PagesÃ¯ » ¿Overview of Company- Kraft Foods is an example of a complex and innovative company. It is the largest branded food and beverage company in North America and the second largest globally. It operates in over 150 countries worldwide with a number of the worlds preferred food brands. Kraft holds more than 35 major brands with over a century of successful sales: Oscar Mayer, Maxwell House, Jell-O, and Velveeta. In 2011 the company posted revenues of over $54 billion and continues to employee over 125Read MoreTotal Environmental Assessment for Pulp and Paper Industry in the Philippines5654 Words Ã |Ã 23 PagesINTRODUCTION 1.1 Philippine Pulp and Paper Industry Profile In the Philippines There are a total of 37 pulp and paper mills operating. Only one of these mills is an integrated pulp and paper mill. Of the 36 non-integrated mills, five have facilities solely for the production of pulp while the remainder manufacture a wide variety of paper and paper-based products. Seventeen pulp and paper mills registered with the Board of Investments have a total project cost of P20.3 billion (BOI, 2000). The industryRead MoreBusiness Case Analysis of Mass Merchandisers1506 Words Ã |Ã 6 Pageswill acquire ~Ã¢â¦â of total property, plant and equipment, or $208M. COMPETITIVE REACTION TO MARKET With major players at the top of the consumer packaged foods industry, the threat of new product entrants is relatively high across major competitors (Kraft Foods Group, Inc., Campbell Soup Co., Kellogg Co., ConAgra Foods, Inc. and PepsiCo Inc.). It is assumed that these top-earning competitors will continue to diversify their product offering to various organic products. Additionally, pressure from consumersRead MoreUse Of Strategic Risk Management Procedures Essay1252 Words Ã |Ã 6 Pages2 FOCUS ON THE STUDY The aim of this study is to investigate if the use of strategic Risk Management procedures can assist to minimise the impact of FinTech in financial services practices? Technology is ever changing and adapting, we have sped past MooreÃ¢â¬â¢s Law which stated Ã¢â¬Å"That the number of transistors in a dense integrated circuit doubles approximately every two yearsÃ¢â¬ that technology is be ever evolving (Brock and Moore, 2006). No more so than in the world of finance and wealth management. NoRead MoreKraft Case Study7611 Words Ã |Ã 31 Pages1.0 CASE ABSTRACT In January 1995, Kraft General Foods became Kraft Foods, Inc. and was reorganized into a single operating company. Kraft Foods continues to grow and change to meet changing consumer needs, in part by building on its history Ã¢â¬â the legacy of its well-known brands, the character of its founders and the dedication of its employees. The company has continued to build on the innovative spirit of its past, with new products such as low-fat and fat-free products in a variety of categoriesRead MoreKraft Annual Report99993 Words Ã |Ã 400 PagesKRAFT FOODS INC (KFT) 10-K Annual report pursuant to section 13 and 15(d) Filed on 02/28/2011 Filed Period 12/31/2010 UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 (Mark one) FORM 10-K [X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2010 OR [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 COMMISSION FILE NUMBER 1-16483 Kraft Foods Inc. (ExactRead MoreÃâÃ ¸Ã ºÃâÃ ¸Ã ºÃâÃ ¸Ã ºÃâÃ ¸Ã ºGeneral Ã ¬Ã¢â¬ MillsÃ¢â¬Å¡ÃâÃ ´ Ã ¬Ã¢â¬ Acquisition of Pillsbury from Diageo Plc7222 Words Ã |Ã 29 PagesÃ¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼General Ã MillsÃ¢â¬â¢ Ã Acquisition of Pillsbury from Diageo PLC Lauren Sherlock Jason Park JP Zendman 12/9/2009 Ã¯ ¿ ¼ Ã¯ ¿ ¼General Ã MillsÃ¢â¬â¢ Ã Acquisition Ã of Ã Pillsbury Ã from Ã Diageo Ã PLC Situation Analysis: In December 2000, management at General Mills (GM) proposed a plan to acquire Pillsbury, a baked- goods producer, in a stock-for-stock exchange. Pillsbury is currently controlled by Diageo PLC, one of the worldÃ¢â¬â¢s leading consumerÃ¢â¬âgoods companies. The deal specifies that General Mills is to create
Wednesday, May 6, 2020
Hearing your name in a sentence after graduating with honors is a great feeling. That feeling of accomplishment and acknowledgment is completely due for the work you put in. Except, what does honors really mean? Is honors achieved the same way at Clayton State as in Georgia State? Does honors have the same goal in both of these institutions? The Clayton StateÃ¢â¬â¢s Honors programÃ¢â¬â¢s initiative is to create critical thinkers, strong writers, and community involved individuals. I believe the Clayton State Honors Program does not provide exemplary results in critical thinking and improved writing skills or allows students to explore personal interest compared to a History Minor. How is the Clayton State University Honors Program formatted? The Honors program is organized of four pre-selected courses: World History, Intro to Philosophy, Critical Thinking, and Aesthetics, with two contract courses or research projects. The two contract courses can be filled with Study Abroad clas ses or selecting a normal class of your interest and enhancing it to the Honors level. What exactly is the honors level of work at Clayton State? Alexander Hall the president of the Honors College stated that Ã¢â¬Å"The honors level of work usually requires extra assignments and more in-depth lectures of topics the normal classes would cover.Ã¢â¬ Work is sometimes more creative, like being given research projects and being allowed to work directly under professors on assignments. Moreover, a History Minor is set upShow MoreRelatedThe Problem Of Community College Students731 Words Ã |Ã 3 Pageswalk around campus with my head down in disappointment with myself. Every time somebody asked where I went to school I would cringe and respond softly Ã¢â¬Å"LaGuardia Community CollegeÃ¢â¬ and would get a response like Ã¢â¬Å"oh thatÃ¢â¬â¢s goodÃ¢â¬ as if to spare my feelings. Unfortunately, LaGuardia like many other community colleges nationwide have a negative connotation assoc iated with them because they are the institutions that accept those students that did not make it to other private or public universities. OrRead MoreCan Having your First Job as a Teenager Really Change your Life? 904 Words Ã |Ã 4 Pagesteenager: how would it feel to have your first job? For me, having a job means you have transitioned from childhood to adulthood. It means that you have a sense of independence and do not have to rely entirely on your family or friends for money. The feeling of independence is inspiring because you are matured enough to do what they want responsibly. Getting my paycheck every two weeks felt so rewarding because I was making money on my own. However, keeping a job can be one of the most challenging partsRead MoreAwareness And Support For Disabled Individuals756 Words Ã |Ã 4 Pagesparticipating in sports. Based on previous literature there are many support for physical activity and overall well-being positive impact. As leaders in our fiel d our next step should be educate the population as much as possible about different programs whose focus is to help disabled individuals, and expose general population with disabled participants. I believe that if general community would have a chance to interact and participate in sports with disabled individuals, it would decrease theRead MoreEssay about Can a Job Really Change Your Life?667 Words Ã |Ã 3 PagesNewark Museum; I had been accepted into the paid-internship Science Program. During the interview for this position the supervisor was astonished by my academic achievements, the awards IÃ¢â¬â¢ve won during my GirlÃ¢â¬â¢s Varsity Basketball season, and the volunteer service IÃ¢â¬â¢ve done in several places including in a Food Bank and Student-In-Community service in Saint Vincent Academy. She knew I would be an excellent candidate for the program, would be able to balance my schoolwork along with being on basketballRead MoreBullying Is Becoming A More Visual And Talked About Concern1142 Words Ã |Ã 5 Pagesbullying is of great interest to me after experiencing it firsthand. I work for the federal government, and they have policies and that could have properly dealt with the situation, but management failed to execute their own regulations. Workplace bullying is defined as unwanted behavior, verbal or physical, that is viewed as offensive, embarrassing, or objectionable to the recipient. It can also be interpreted as the misuse of power to intimidate somebody in a way which leaves them feeling hurt, angryRead MoreReflections from the Yearbook Editor757 Words Ã |Ã 3 PagesStudent Council and gets lost in the maze. The whole yearbook gives you a sense of calm and exaggeration. The blue makes the yearbook colors flow, but the three dimensional effects make the pages unique. As I said in my first reflection, I had a feeling the theme would get too complicated. Throughout the year, Yearbook had complications, but we, as a whole, pulled through. With the stress of work piling up, we had to get everything finished. Everything included the illustrator pages, inserting namesRead MoreBall State Of The Orchid Greenhouse1321 Words Ã |Ã 6 Pagesyou the feeling of being in a small tropical environment. A tropical display room has an exhibit with edible plants such as coffee, banana, cinnamon, vanilla, and more. Another attraction is the David Owsley museum of art. It is on the campus of Ball State and has about 11,000 works of art. It is one of only four indiana art museums with an encyclopedic, world art collection. The museum s name was changed in 2011 from the Ball State Museum of Art to the David Owsley Museum of Art in honor of DavidRead MoreIs The Constant Struggle Of Life?1662 Words Ã |Ã 7 Pagesmesmerizing. Being in Honors English 1 has been an opportunity that not even my hard work can redeem my debt. I belong here because I will never let my own actions take this chance away from me, I will battle against everything and everyone to make this my own. I also believe I have the strong sense of an over-achiever, I will not hesitate to take things to the next level. Another reason why I belong here is because my passion for writing and reading has never failed me and I know I can do great things hereRead MoreGraduation Speech : Senior Honors Program1321 Words Ã |Ã 6 Pages 1. I would like to enroll in the Senior Honors Program, because I think it will be an excellent way to complete my experience as a sociology undergraduate student at UC Berkeley. Since transferring to UC Berkeley in the Fall of 2015, many of the courses I have taken have focused on research and its importance to the field of sociology. The continued exposure to the diverse topics of sociological research, as well as the varied methods researchers use to collect their data, has shown me that manyRead MoreMen of Honor987 Words Ã |Ã 4 PagesMovie Review Men of Honor Venessa Seldon Central Michigan University HDF: 110 Oppression: Roots amp; Impact 22177961 Cosby, B. and Robertson, S. (Producers) amp; Tillman, G. (Director). (2001). Men of Honor [Motion Picture]. United States of American: Twentieth Century Fox Film Corporation The movie begins by introducing Master Chief Leslie W. (Billy) Sunday (Robert DeNiro), a US Navy Diver, who has recently gone AWOL. The movie then flashes back 25 years, where an African-American
Truth and honesty are key elements to a good, healthy relationship. However, in Shakespeares Sonnet 138, the key to a healthy relationship between the speaker and the Dark Lady is keeping up the lies they have constructed for one another. Through wordplay Shakespeare creates different levels of meaning, in doing this, he shows the nature of truth and flattery in relationships. Shakespeares Sonnet 138 is one of his sonnets about the Dark Lady. Dark both in appearance, and in her actions, she is once again the subject of the sonnet. The speaker is the lover of the Dark Lady. Whether the speaker is married to her or not is not completely clear. Based on lines regarding age Ã¢â¬Å"...she knows my days are past the bestÃ¢â¬ (6), it seemsÃ¢â¬ ¦show more contentÃ¢â¬ ¦In the second quatrain, the speaker is talking more about growing old, and the fact that both of them are lying to each other. This quatrain confirms what is set up in the first quatrain, that she treats him like he is a younger man than he is. The line Ã¢â¬Å"Thus vainly thinking that she thinks me youngÃ¢â¬ (5) is the speaker telling us that he is tricking himself into believing that she thinks he is like a younger man. The speaker is not very confident at all. He lets his own vanity get in the way of the Dark Ladys infidelities. She tells him what he wants to hear even though she knows its not true, as is evident when the speaker says Ã¢â¬Å"Although she knows my days are past the bestÃ¢â¬ (6) and he gladly accepts these lies. With her accepting the lie that he is a younger man, in return, he must accept the lie that she is telling him. In the last line of the quatrain, the line Ã¢â¬Å"On both sides thus is a simple truth suppressdÃ¢â¬ (8) says that both the speaker and the Dark Lady are ignoring reality in order to keep the status quo of their relationship. In order to feel better about themselves. In the last quatrain, the speaker seems to be justifying the mutual lying th at is going on between the two. He starts by asking Ã¢â¬Å"why doesnt she just tell me she is unfaithful?Ã¢â¬ and Ã¢â¬Å"why dont I just admit I am old?Ã¢â¬ , but this turns out to be rhetoricalShow MoreRelatedSonnet 1381545 Words Ã |Ã 7 Pagesorder for a poem to be classified as a sonnet, it must meet certain structural requirements, and Sonnet 138, quot;When my love swears that she is made of truth,quot; is a perfect example. Shakespeare employs the traditional rhyme scheme of the English sonnet, the poem is made up of three quatrains and a rhyming couplet, and iambic pentameter is the predominant meter. However, it would be an error to approach this poem as a traditional Shakespearean love sonnet. It is a Ãâlove poem in the sense thatRead MoreWilliam Shakespeare s Sonnet 138863 Words Ã |Ã 4 PagesSometimes it is just easier to ignore the obvious rather than accepting the facts. Sadly this is exactly how this poem seems to plays out. Sonnet 138 is one of William Sha kespeare most famous sonnets. The poem emphasizes the effects of age on the relationship, the mutual decision of dishonesty, and the mysterious and infamous Ã¢â¬ËDark LadyÃ¢â¬â¢. Subsequently, in the sonnet Shakespeare references a lot to his numerical number in life. The line Ã¢â¬Å"that she might think me some untutored youthÃ¢â¬ points out that theRead MoreEssay on Love in Shakespeares Sonnet 138702 Words Ã |Ã 3 PagesThe Philosophy of Love in Sonnet 138Ã Ã Ã Ã Ã Ã Ã Ã Ã Ã Ã Ã Ã Ã Ã Ã Ã Ã Shakespeare was a superb philosopher, but in his sonnets, he was a philosopher of love.Ã Shakespeare sets forth the experiences of love and its torments fully within his sonnets.Ã The philosophy of love is that, love reconciles all.Ã Love is the evil and the good, the lies and the truth.Ã Love is all there is. It passion as well as deception and lies. Sonnet 138, is a notable example of Shakespeares philosophy of love.Ã WrittenRead More Justifying Mutual Deceit in William Shakespeares Sonnet 138 1855 Words Ã |Ã 8 PagesJustifying Mutual Deceit in William Shakespeares Sonnet 138 A common conception of William ShakespeareÃ¢â¬â¢s poetry entails complex language and hidden meanings. Shakespeare is famous for his ability to author a web of images that creates layers of interpretations and understandings. In Sonnet 138 however, Shakespeare is more direct in describing hisRead More Midlife Crisis in William Shakespeares Sonnet 138 Essay1954 Words Ã |Ã 8 PagesCrisis in William Shakespeares Sonnet 138 William ShakespeareÃ¢â¬â¢s Ã¢â¬Å"Sonnet 138Ã¢â¬ presents an aging manÃ¢â¬â¢s rationalization for deceit in an affair with a younger woman. The speaker of the sonnet realizes his mistress lies to him about being faithful. He in turn, portrays himself as younger than he actually is: Ã¢â¬Å"When my love swears that she is made of truth / I do believe her though I know she lies, / That she might think me some untutored youthÃ¢â¬ ¦Ã¢â¬ (1-3). Ã¢â¬Å"Sonnet 138Ã¢â¬ allows the reader a glimpse intoRead MoreComparing To His Coy Mistress by Andrew Marvell and Sonnet 138 by William Shakespeare3032 Words Ã |Ã 13 PagesComparing To His Coy Mistress by Andrew Marvell and Sonnet 138 by William Shakespeare I am comparing To His Coy Mistress by Andrew Marvell (1640) and Sonnet 138 by William Shakespeare (1590). The similarities between both poems are that they both use a certain amount of syllables throughout each poem. To His Coy Mistress uses 8 syllables per line, and Sonnet 138 uses 10 syllables per line. Another obvious similarity is that they both end with a couplet. They bothRead MoreShakespeare Sonnet 1381910 Words Ã |Ã 8 PagesJustifying Mutual Deceit A common conception of William ShakespeareÃ¢â¬â¢s poetry entails complex language and hidden meanings. Shakespeare is famous for his ability to author a web of images that creates layers of interpretations and understandings. In Sonnet 138 however, Shakespeare is more direct in describing his relationship with his lover by avoiding imagery and metaphors, explaining to the reader that this seemingly unconventional relationship is indeed justified. Shakespeare constructs a persona ofRead MoreSonnet 138, by William Shakespeare963 Words Ã |Ã 4 Pageshook) William ShakespeareÃ¢â¬â¢s Sonnet 138 depicts the relationship of a couple, who many believe to be Shakespeare and his mistress, a woman referred to as, The Black Lady. Throughout the sonnet the vast use of imagery causes the reader to imagine the sonnet as if it were a play where the characters are covered by a mask of lies. (Put a clever transition in here) Although Sonnet 138 depicts the speakersÃ¢â¬â¢ willingness to settle for false love and put on a mask, Sonnet 138 depicts a relationship that itsRead MoreCritique of William Shakespeares Sonnet 138 Essay710 Words Ã |Ã 3 PagesShakespeares Sonnet 138 In Ã¢â¬Å"Sonnet 138Ã¢â¬ also known as Ã¢â¬Å"When My Love Swears that she is Made of TruthÃ¢â¬ is a sonnet written by William Shakespeare, has many examples of literary elements such as personification and various types of rhyme. In Ã¢â¬Å"Sonnet 138Ã¢â¬ the author writes the sonnet in iambic pentameter and writes in an ABAB, CDCD, EFEF, GG rhyme scheme. The narrator also includes examples of connotation and denotation to help change the meaning of the poem. Throughout the sonnet the author obviouslyRead MoreThe Effects Of Time In Sonnet 138 And Sir Walter Raleighs Sonnet 116872 Words Ã |Ã 4 Pageseffects of time in William Shakespeares Ã¢â¬Å"Sonnet 138Ã¢â¬ and Sir Walter RaleighÃ¢â¬â¢s Ã¢â¬Å"The NymphÃ¢â¬â¢s Reply to the ShepherdÃ¢â¬ Being a constant and unalterable force of nature, time is constant subject of renaissance poetry. While some poems have time as the main subject of their conceits, other poems such as William ShakespeareÃ¢â¬â¢s Ã¢â¬Å"Sonnet 138Ã¢â¬ and Sir Walter Raleigh Ã¢â¬Å"The NymphÃ¢â¬â¢s Reply to the ShepherdÃ¢â¬ have conceits that focus on other themes, but still portray time. Ã¢â¬Å"Sonnet 138Ã¢â¬ is a man pondering the changes of his
Question: Discuss about the Marketing Strategies for Marketers Formulate and Implementation. Answer: Marketers formulate and implement different marketing strategies in order to influence the consumer behaviour. Its important for marketers to know the peculiar needs of the consumers in order to achieve consumer satisfaction. As competition is growing across industries, there are many competitive strategies applied in order to influence the tastes and preferences of the consumers. For instance, companies are growing sensitive about their brand image in the market. Strong brands draw customer loyalty, the capacity to charge products or services at high prices, and consolidated brand power to support the launch of fresh products and services. The primary focus henceforth is on adding psychological value to products and services in the form of immaterial benefits such as popular beliefs, emotions, values etc. By strategically positioning the brand in market, marketers can create a strong impact to intensify the magnitude of audience attention. A lot goes into creating and dissemin ating marketing message in the wider market. A resonant advertising strategy based on psychographic research, formulates around advertising campaign to organize the prevailing lifestyle orientation of the targeted market segment . There is no focus on the brand claims or product message but on recreating real or imagine experiences of the target audience. Bibliography Ghodeswar, Bhimrao M. "Building brand identity in competitive markets: a conceptual model."Journal of Product Brand Management17, no. 1 (2008): 4-12. Temporal, Paul. 2000. Branding In Asia. Singapore: Wiley. Shimp, Terence A and Terence A Shimp. 2007. Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications. Mason, OH: Thomson/South-Western.  Ghodeswar, Bhimrao M. "Building brand identity in competitive markets: a conceptual model."Journal of Product Brand Management17, no. 1 (2008): 4-12.  Temporal, Paul. 2000. Branding In Asia. Singapore: Wiley.  Shimp, Terence A and Terence A Shimp. 2007. Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications. Mason, OH: Thomson/South-Western.