Tuesday, May 19, 2020

The Financial Performance of Kraft and General Mills Essays

INTRODUCTION TO ACCOUNTING amp; FINANCE In this report, we will analyze the financial performance of two companies: Kraft and General Mills. They are global consumer foods companies that develop different packaged food products. The main goals of these companies are to meet consumers’ needs and preferences while generating superior returns by delivering consistent growth in sales and earnings, coupled with an attractive dividend yield. This report shows how each company meets their goals and which one is in better standing. nbsp;nbsp;nbsp;nbsp;nbsp;The report will give an overview of each company, an explanation of what type of companies we are analyzing, the purpose of each company in terms of its goals and objectives, the†¦show more content†¦Kraft Foods has 197 manufacturing facilities worldwide. Kraft Foods has several strategies for long-term success: building superior brand value, transforming their portfolio, expanding the global scale of the business, and driving out cost and assets. More product benefits means innovative packaging, consistent high quality, wide availability, and strong brand images. This way they can shift their product portfolio accordingly. In terms of global expansion, Kraft Foods is developing business in many international markets while concentrating especially on the fastest growing developing market around the world. General Mills is an international company, similar to Kraft, in the food processing industry. The brands General Mills sells include Betty Crocker, Haagen Dazs, Nestle, Yoplait, and Pillsbury. In 1990, Cereal Partners Worldwide was started by General Mills and Nestle as a joint venture to market breakfast cereals for Europe and America. The cereals that are distributed by Cereal Partners Worldwide are manufactured by both companies under the Nestle brand. General Mills merged with Pillsbury in 2001 so General Mills now manufactures many of the products that carry the Pillsbury name. In analyzing each company in itself, and against the other, we would most instantly benefit from acknowledging trends. These trends can be found on the left side of the attached list of calculated ratios. The terms â€Å"peak† and â€Å"dip† refer to ratios that noticeably peaked orShow MoreRelatedAnalysis of Kraft Foods Inc.4016 Words   |  17 PagesAnalysis of Kraft Foods Inc. Executive Summary The following report is an evaluation of Kraft Foods Inc. from both an internal and external perspective using fundamental and technical analysis. Kraft Foods Inc. is a worldwide food company operating within the Packaged Foods industry. With annual revenues in excess of $49 billion they are the second largest firm in the industry, controlling 8% of the total market. Fundamental analysis reveals that Kraft is a healthy company with growing revenuesRead MoreGeneral Mills Financial Analysis1073 Words   |  5 PagesGeneral Mills - Generating Balanced Growth From ready-to-eat cereal to convenient meals to wholesome snacks, General Mills is one of the biggest food products manufacturers and competes in growing food categories that are on-trend with consumer tastes around the world. The company markets many well-known brands, such as Haagen Daazs, Yoplait, Betty Crocker, Totinos, and Cheerios, among others. Main rivals include Kellogg, Kraft, Conagra Foods, and Sara Lee. General Mills sells its products in threeRead MoreKraft and Cadbury Merger2741 Words   |  11 Pagesï » ¿Kraft Cadbury Merger Just 27 months ago Kraft and Cadbury, two of the most exclusive firms in the snack production industry consummated the final merger decision after negotiating for several months. This essay lays out why this merger came to fruition and the reasons it made strategic sense financially. Also, I evaluate numbers from the acquisition, as well and performance over the past couple of years. One of the main aspects to analyze are the financial statements after theRead MoreCompany Overview: Kraft Foods2122 Words   |  8 Pagesï » ¿Overview of Company- Kraft Foods is an example of a complex and innovative company. It is the largest branded food and beverage company in North America and the second largest globally. It operates in over 150 countries worldwide with a number of the worlds preferred food brands. Kraft holds more than 35 major brands with over a century of successful sales: Oscar Mayer, Maxwell House, Jell-O, and Velveeta. In 2011 the company posted revenues of over $54 billion and continues to employee over 125Read MoreTotal Environmental Assessment for Pulp and Paper Industry in the Philippines5654 Words   |  23 PagesINTRODUCTION 1.1 Philippine Pulp and Paper Industry Profile In the Philippines There are a total of 37 pulp and paper mills operating. Only one of these mills is an integrated pulp and paper mill. Of the 36 non-integrated mills, five have facilities solely for the production of pulp while the remainder manufacture a wide variety of paper and paper-based products. Seventeen pulp and paper mills registered with the Board of Investments have a total project cost of P20.3 billion (BOI, 2000). The industryRead MoreBusiness Case Analysis of Mass Merchandisers1506 Words   |  6 Pageswill acquire ~â…“ of total property, plant and equipment, or $208M. COMPETITIVE REACTION TO MARKET With major players at the top of the consumer packaged foods industry, the threat of new product entrants is relatively high across major competitors (Kraft Foods Group, Inc., Campbell Soup Co., Kellogg Co., ConAgra Foods, Inc. and PepsiCo Inc.). It is assumed that these top-earning competitors will continue to diversify their product offering to various organic products. Additionally, pressure from consumersRead MoreUse Of Strategic Risk Management Procedures Essay1252 Words   |  6 Pages2 FOCUS ON THE STUDY The aim of this study is to investigate if the use of strategic Risk Management procedures can assist to minimise the impact of FinTech in financial services practices? Technology is ever changing and adapting, we have sped past Moore’s Law which stated â€Å"That the number of transistors in a dense integrated circuit doubles approximately every two years† that technology is be ever evolving (Brock and Moore, 2006). No more so than in the world of finance and wealth management. NoRead MoreKraft Case Study7611 Words   |  31 Pages1.0 CASE ABSTRACT In January 1995, Kraft General Foods became Kraft Foods, Inc. and was reorganized into a single operating company. Kraft Foods continues to grow and change to meet changing consumer needs, in part by building on its history — the legacy of its well-known brands, the character of its founders and the dedication of its employees. The company has continued to build on the innovative spirit of its past, with new products such as low-fat and fat-free products in a variety of categoriesRead MoreKraft Annual Report99993 Words   |  400 PagesKRAFT FOODS INC (KFT) 10-K Annual report pursuant to section 13 and 15(d) Filed on 02/28/2011 Filed Period 12/31/2010 UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 (Mark one) FORM 10-K [X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2010 OR [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 COMMISSION FILE NUMBER 1-16483 Kraft Foods Inc. (ExactRead MoreÔà ¸Ã‚ ºÃƒâ€Ãƒ ¸Ã‚ ºÃƒâ€Ãƒ ¸Ã‚ ºÃƒâ€Ãƒ ¸Ã‚ ºGeneral  ¬Ã¢â‚¬  Mills‚Äà ´  ¬Ã¢â‚¬   Acquisition of Pillsbury from Diageo Plc7222 Words   |  29 Pagesï ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼General   Mills’    Acquisition of Pillsbury from Diageo PLC Lauren Sherlock Jason Park JP Zendman 12/9/2009 ï ¿ ¼ ï ¿ ¼General   Mills’   Acquisition   of   Pillsbury   from   Diageo   PLC Situation Analysis: In December 2000, management at General Mills (GM) proposed a plan to acquire Pillsbury, a baked- goods producer, in a stock-for-stock exchange. Pillsbury is currently controlled by Diageo PLC, one of the world’s leading consumer–goods companies. The deal specifies that General Mills is to create

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.