Individual Report - Fast Food Case Context Essay

Individual Report - Fast Food Case Context - Essay Example The company has planned to expand its business operations, as well as initiated plans in entering the business market of China. Therefore, the company is concerned with minimising its exposure to different sorts of risks, such as political, as well as economic risks among others, that are associated with the expansion of business activities in international market. (citation) This discussion will stress on the analysing of certain significant aspects that would be conducted by the company in order to ascertain, as well as to acquire valuable information. This information are required to be evaluated with the objective of determining valuable decisions that are required to be initiated for performing business operations of the fast food company in an appropriate manner. Moreover, the company is required to utilise varied strategic tools which include SWOT analysis, Porters five forces model as well as Hofstede five dimensional models among others for determining the suitability of the decisions for entering into the business market of China. ... It also enabled effective flow of investments in the international market due to enhanced deregulation as well as communication among dissimilar countries (European Commission, 2004). The fast food company in the UK is required to adopt globalisation procedure with the motive of expanding its business operations as well as sustain enhanced growth in the international business market. The company needs to perform business operations as a fast food company in the business market of China by providing quality products as well as complying with the requirements or the preferences of the customers particularly of China. All these major initiatives would certainly assist the company in acquiring better customer as well as brand loyalty especially in the market segment of China. For instance, McDonald’s has adopted the globalisation process in order to expand its business operations worldwide (Mujtaba & Patel, 2007). The different strategic tools that will assist the fast food compan y in determining the market conditions of China as well as in formulating helpful strategies for performing effectively in the business market of China have been framed hereunder. (citation) SWOT Analysis The company is required to perform a SWOT analysis before entering into the business market of China in order to determine its strengths, weaknesses, opportunities as well as threats (Ferrell & Hartine, 2010). Strengths One of the major strengths of the company is that it possesses several fast-food restaurants in the UK as well as in other nations that ultimately raises its profitability at large. The other strength of the company is that the management team of the company is quite expert as well as skilful that